A well-known tourism marketing website in China, Ctrip, named Bali the best tourist destination at the Top 10 Best Tourist Destinations Network Selection and Award Ceremony. “During the event, Ctrip presented two awards to Bali, the Best Island Tourist Destination Award and the Best Overseas Tourism City Award.
We hope these awards increase the number of tourists, particularly those from China, visiting Indonesia this year and in the years to come,” Indonesian Tourism Minister Arief Yahya said on Thursday. The event, which Yahya stated was held annually by Ctrip, was organized in Lijiang city in Yunnan province in China on Monday (January 13) and was attended by several Chinese officers and businesspersons of the tourism sector.
Ctrip has a major influence in the Chinese tourism market because it dominates 55.9 percent of online tourism marketing in the country. Yahya further noted that his ministry will focus on promoting Indonesian tourism through online or digital networks. These efforts will include creating mobile applications, carrying out digital and interactive campaigns, and implementing viral marketing tools such as Facebook, Twitter, YouTube and blogs.
“As much as 70 percent of Chinese tourists get their information on Indonesia through the Internet. It is a challenge for the ministry to boost promotion strategies through digital media,” Yahya remarked. The ministry will also focus on easing accessibility by introducing direct flights from cities in China to Indonesia, particularly to Bali, he affirmed.
Furthermore, the China National Tourism Administration (CNTA) and the Indonesian Tourism Ministry are determined to increase the number of tourists visiting both countries to 2 million by the end of 2015. As many as 883,725 Chinese tourists visited Indonesia from January to November 2014. The ministry recorded that Chinese travelers tour Indonesia for an average of 4 to 5 days, spending US$100 to 110 per day.
source : the bali times