Badung and Denpasar to jointly promote tourism

Badung regency and Denpasar mayoralty plan to establish a joint tourism promotion board to enhance tourism promotions. Cokorda Raka Darmawan, head of Badung Tourism Agency, said that tourism was the regency’s most important economic driver. “Before the provincial Tourism Promotion Board [BPPD] was established last December, Badung had already thought of setting up a regional promotional board,” Dharmawan said.

The establishment of the regional promotion board would be ratified with a decree issued by the regent. “We are now planning to hold a series of meetings with all stakeholders in the tourist industry. The board will be managed by people in various associations related to tourism.” Dharmawan said the board would be established this year. “Badung regional administration is willing to provide promotional funding in the 2014 fiscal year, as long as the activities are beneficial for the regency’s tourism.”

Putu Budiasa, head of Denpasar Tourism Agency, said Denpasar mayoralty also supported the establishment of a regional tourism promotional board. “The government needs to work closely with the private sector and people in the tourist industry to create effective promotional programs,” said Budiasa. Denpasar mayoralty has previously worked alongside the private sector to organize cultural and tourism festivals, such as Denpasar Festival, Sanur Village Festival, Serangan Festival and other annual events.

Unfortunately, Denpasar does not have enough money for promotional activities. “The role of the private sector and the local communities has been immense,” Budiasa said. Denpasar is now working with the Association of Indonesian Tour and Travel Agencies (ASITA) to implement promotional events in the domestic market. Ida Bagus Gede Sidharta Putra, chairman of the Indonesian Hotels and Restaurants Association (PHRI) Denpasar branch, was enthusiastic about the mayoralty’s plan to establish a local promotional board.

Tjokorda Oka “Cok Ace” Artha Ardana Sukawati, chairman of BPPD, said all the board members were actively preparing programs for the promotion of Bali’s tourism. “We have already set up six working priorities and funding schemes. But we have not received any response from the provincial administration, which had promised to provide funding.”

source : bali daily

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