Bali sees surge in domestic tourist arrivals

The number of domestic tourists arriving in Bali has increased significantly over the last few years, an official has confirmed. Ida Bagus Kade Subhiksu, head of Bali Tourism Agency, said that the island had been experiencing a surge in numbers since 2007. “Growth has reached double digits. This is as a result of changing trends among locals, especially the newly emerging middle class and professionals who see travel as more than just leisure, but as part of their needs,” Subhiksu said.

Individuals, families and even companies set holiday agendas every year, particularly during the year-end holidays. “Vacations have become a means to rejuvenate the lives of individuals and families and to motivate employees to work better and harder for companies,” he said. Transportation was another factor. “The availability of direct flights between Bali and various destinations in Indonesia has allowed people to travel easily. Moreover, airlines — budget airlines in particular — keep providing promotional airfares,” he said.

Subhiksu said the growth of domestic tourists had been below 10 percent between the first and the second bombing tragedies in 2002 and 2005. Starting in 2007, domestic tourists became an important factor in boosting the island’s tourism businesses with first-time double-digit growth. In 2008, the number of domestic tourist arrivals reached 2,842,645 people. In 2009, this grew 16.67 percent; by 31.95 percent in 2010; and 22.14 percent in 2011. However, in 2012, growth slowed to 6.84 percent, or 6,063,558 persons.

“We target welcoming 6.28 million domestic tourists by the end of 2013,” he said. “The slow growth was caused by the massive renovation of Ngurah Rai International Airport. When it is finished in 2014, the airport will have a larger capacity to accommodate domestic and foreign tourists arriving in Bali.” Based on data from the tourism agency, the average length of stay of domestic tourists stood at 3.6 days in 2012, with spending at around Rp 635,000 (US$54) per visit per person “We are expecting that the length of stay of domestic tourists will reach four days, with spending at Rp 700,000 per visit per person,” he said.

Dwi Nurdayati, secretary of the Cinta Bali Division at the Association of Indonesian Tour and Travel Agencies (ASITA) Bali, said that Bali was the favorite holiday destination for locals. “Bali has a large variety of accommodation options, starting from non-starred hotels to luxury ones,” Dwi said. In the past, domestic tourists mostly came from cities in Java. “Now, with active promotion and an increase in direct services, people from Sumatra, Kalimantan and other islands have already opted to holiday in Bali.”

source : bali daily

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