Bali adapts to growing MICE market

Bali and Jakarta have emerged as the country’s two major destinations for MICE (meetings, incentives, conferences, exhibitions) following their ability to respond to the growing market. A senior tourism entrepreneur, Ida Bagus “Lolec” Surakusuma, said that the local tourist industry had displayed the ability to adapt to the growing MICE market. “Decades ago there were only a few hotels equipped with meeting rooms. Nowadays, almost all hotels offer facilities for meetings and exhibitions.

Moreover, the island now has special facilities that could accommodate gatherings of thousands of people,” he said. Another important key to the island’s rise as a major MICE destination, Lolec pointed out, was the availability of an international-standard airport with flights reaching important cities around the globe. “The facilities and access are good and the island has also proved that it could successfully host high-profile international events. This truly boosts the island’s image on the global stage,” he said.

Recently, the island hosted the Miss World pageant and the APEC Summit, which was attended by around 20 heads of state. In the next few days, the island will host the ninth World Trade Organization (WTO) Ministerial Meeting. “It is no wonder that the island has risen to be one of the country’s top MICE destination.” Out of 16 designated MICE destinations in Indonesia, only Bali and Jakarta were placed on the 2012 list of the Amsterdam-based International Congress and Convention Association (ICCA).

Bali ranked 48 and Jakarta 182 in a list of 390 MICE destinations in the world. Indonesia ranked 41 out of 109 ICCA member countries. The Tourism and Creative Economy Ministry’s destination development directorate general head Firmansyah Rahim said that MICE was a very promising market because it was relatively unaffected by political dynamics. “MICE events are generally planned years ahead so they are not affected by financial crises or political demonstrations and rallies.

We need to be very serious in building and developing this market since we have such tremendous potential.” Bali Regional Tourism Promotion Body (BPPD) chairman Tjokorda Oka Arta Ardhana Sukawati echoed Rahim’s thoughts. “We have decided to focus the island’s tourism promotion campaign on five special tourism types, including MICE.”

source : bali daily

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